At Geojit, our vision revolves around offering a seamless digital experience for our clients. Our newly designed FLIP application is a testament to this, providing a user-friendly platform with intuitive tools and features accessible across devices. Furthermore, we empower investors with personalized financial planning and private wealth services, crafting customized financial plans and goal-based investment strategies. We also see AI as a game-changer, offering AI-driven insights and digital companions for our key employees to enhance productivity and achieve scale.
Geojit’s hybrid model combines the best of both worlds by blending physical branch networks with digital platforms. This approach provides customers with the convenience and speed of digital platforms alongside the personalized advice and trust that comes from interacting with human advisors at physical branches. We believe in long-term investments for better returns, not just platform business. Our personalized onboarding process helps new investors understand complex investment concepts with in-person guidance, while also offering a fully digital onboarding process for those who prefer it. In more complex situations requiring specialized goal-oriented investment services, access to experienced advisors at physical branches builds confidence and trust. This model also bridges the digital divide, catering to investors who prefer face-to-face interactions, and offers a seamless transition between online and offline channels for an omnichannel experience.
5) With recent regulatory changes like tightened margin requirements, enhanced disclosure norms, and increased focus on investor protection, how are these developments affecting the broking industry, particularly in terms of compliance costs and the investment needed in technology development and maintenance?
Recent regulatory changes, such as tightened margin requirements and enhanced disclosure norms, have benefitted retail clients despite the implementation challenges due to the frequency of changes. Transactions and settlements have become more robust, though the cost of compliance has increased significantly. Technology and cybersecurity costs are skyrocketing, but we remain committed to working closely with our customers to achieve their financial goals. We do not encourage normal retail clients to trade in derivatives, engage in unscientific speculations, or participate in intra-day trading.
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