CXOToday has engaged in an exclusive interview with Mr. Alok Nigam, Managing Director of Brother India
How do you see the future of the B2B printing industry evolving in India, especially in the context of increasing digital transformation and remote work trends?
I believe the future of B2B printing in India will change a lot because of digital transformation and remote work. More businesses are going digital, so they need cloud-based printers that are secure, easy to use on mobile, and affordable. Companies want printers that fit well with their digital systems. We’re also seeing a move towards automation and using technology to make things run more smoothly. Businesses care more about being eco-friendly, too, with energy-saving devices and recycled materials. Those who offer smart, reliable, and green solutions will do well as the industry changes. As the industry changes, those who can offer innovative, reliable, and sustainable solutions will be in a great position to meet the needs of businesses in this rapidly evolving landscape.
How does Brother India plan to leverage these new product launches to capture a larger market share in the B2B segment?
At Brother India, we’re excited about expanding our market share in the B2B segment with new product launches. Our products are designed to meet the needs of modern businesses, focusing on mobile and secure printing solutions, as well as advanced document management systems. Our new products stand out for their high-speed, low-cost printing, and enhanced security features, making them highly attractive to B2B customers. By expanding our dealer network, we’re making sure our products are easy to get. We want to match our offerings with what Indian businesses need and strengthen our market position.
Can you share some insights into Brother’s approach to understanding and meeting the unique needs of Indian businesses?
We focus on understanding the various needs of Indian businesses. We conduct thorough market research to learn about local consumer behavior, preferences, and economic trends. This helps us tailor our products and services to fit what the market demands. By expanding our network of resellers, we’re improving product availability and delivery speed, which increases customer satisfaction. We maintain close relationships with our resellers and customers to ensure our offerings stay relevant and responsive to their needs. Our focus on innovation and quality allows us to effectively serve Indian businesses and maintain a strong market presence.
What are Brother India’s strategies for expanding its footprint in tier 2 and tier 3 cities, where digital adoption is rising?
We’re actively working to expand Brother India’s presence in tier 2 and tier 3 cities, where digital adoption is growing. We see great potential in these markets and are increasing the number of resellers and service centers to build a supportive ecosystem. With around 205 service centers already in place, we’re committed to further expansion to ensure a steady supply of products and provide local support. By offering affordable, user-friendly products tailored to the needs of businesses in these regions, we aim to capture a larger market share. Our localized marketing efforts position us as a reliable partner for businesses looking to grow with digital technologies.
How has the Indian market responded to Brother’s diverse range of products, including printers, MFCs, and sewing machines?
The response from the Indian market to our new range of products has been overwhelmingly positive. Our printers, multifunction centers, and sewing machines are valued for their durability, reliability, and cost-effectiveness. This has led to a significant increase in demand, helping us establish a strong foothold in the market. Our commitment to quality and innovation, along with excellent customer service, has earned us a reputation as a trusted provider. We continue to see growth in our market presence and customer base, and our ability to adapt to meet the specific needs of Indian consumers has been key to our success.
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